KYE SS14 PRESS RELEASE
Healing for the Pained Youth
KYE’s SS14 collection represents a post-school violence fashion of SS13 and post-unemployed/homeless youth mode of FW1314. Dubbed ‘healing for the pained youth’, the collection shows the pieces with the images of plastic surgeries, corset, cast, and band-aid. The collection reveals the reality of today’s youth constantly trying to change their physical appearance in order to the mental wound, inner pain and unfulfilled egos. The scars left from the treatments, whatever they are, are stitched with the band-aid prints, but will they really heal them?
KYE now offers “a healing for pained youth” fashion with much more toned-down white, black, silver and gold modes in a strategically well-matched application of band-aid motifs. The fabrics that were used are: polyester, cotton jersey, metal foiled jersey with band-aid motifs and silicon print skull frames. KYE also shows a cap line with Bratson, one of the best up and coming street label in Seoul. The shoes and bags are again, collaborated with Gemma Yang.
KYE, a fast-growing South Korean brand in casual and street wear, offers unique looks in its fashion theme dubbed “healing for the pained youth” for 2014 menswear spring/summer at Capsule New York showcase. Complex, a major on-line fashion and lifestyle media, selected KYE as one of the “10 Brands You Will Be Wearing Next Year” out of 270 brand entries to the showcase. It reported, “Kye is putting out dope gear that isn’t quite streetwear, isn’t quite street goth, but is carving out its own space in the menswear realm.”