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                                                                                                                                              Spring 2014

                                                                                                                                              Ivana Helsinki Spring 2014

                                                                                                                                              Words - Bobby Mozumder, Photos courtesy of Ivana Helsinki

                                                                                                                                              Ivana Helsinki’s Spring 2014 collection has a classical country aesthetic to it, as it probably should since the collection looks to the movie adaptation of “The Bridges of Madison County” for inspiration. Those looking for romantic affairs should find one, as all the traditional feminine elements are here - lace, butterflies, soft prints, and more. The enclosed press release provides more information about the Finnish brand as well.

                                                                                                                                              Ivana Helsinki’s Spring / Summer 2014 Collection inspiration is drawn from the film ‘The Bridges of Madison County.’ Designer Paola Suhonen was captivated by the visual artistry, accompanied by a beautiful story line, outstanding cinematography and strong mood. The SS14 collection highlights signature prints, feminine dresses, light cotton pieces, sensual embroidered tunics and edgy printed jersey pieces. This SS14 collection also features a capsule collection of denim, a first for the Ivana Helsinki brand.

                                                                                                                                              During a road trip from Los Angeles to New York, Suhonen stopped in Madison Iowa and visited the ‘Madison County’ old wooden bridges. The experience was magical for Suhonen, after which her SS14 collection began to write a story of its own. “The moral dilemma in the film [The Bridges of Madison County] haunted me for ages” said Suhonen. “How love can be sensual, life giving and wounding at the same time; this contradiction fascinated me and kept spinning in my head while I was driving through the endless corn field surrounded country roads.” Ivana Helsinki’s SS14 Bridges of Madison County presents two new prints; ‘Iowafly’ and ‘Until We Meet Again’, both are original artworks of Paola Ivana Suhonen. The collections’ strong mood reflects love, nostalgic flavors from our youth, and a praise to beautiful, hobo, butterfly girls.

                                                                                                                                              About Ivana Helsinki:

                                                                                                                                              Ivana Helsinki is an independent fashion, art & cinema brand, delicately mending Slavic rough melancholy and pure Scandinavian moods. The balancing between white arctic summer nights and endless winter sadness. Eerie hovering isolation and intense starkness. Ivana Helsinki collections are like small ballads with charming, soulful and savvy tones.

                                                                                                                                              Paola Ivana Suhonen is a Helsinki born designer, artist and filmmaker. As the artist behind the collection, Suhonen starts from her dark, naïve mind-landscapes, northern legends and western romantics, creating the prints, graphics and films to supplement her collections. The mix of past and present has infused her style with yester years’ flavorful sophistication along with a shot of contemporary charm.

                                                                                                                                              A brand thirteen years in the making, the family-operated Ivana Helsinki atelier is based in downtown Helsinki where the collection is also produced. For Fall 2013, Ivana Helsinki released a capsule collection with UNIQLO selling in over 1,200 stores worldwide.