While staying true to the brand's signature aesthetic of light fabrics and draped cuts, for Spring 2012 Unconditional designer Phillip Stevens added an element of something fresh with block colours in bright, primary shades.
Cult London brand Unconditional has long been a staple in the wardrobes of London's hottest club goers. Set in the suitably atmospheric surroundings of London's Old Sorting Office on New Oxford Street, the Spring 2012 had all of the trademark Unconditional signatures; bondage straps, sheer fabrics, loose draped cuts. However, it was the use of colour that caught the audience of guard. Against the usual muted pallet of black, grey and white came block colours of pink, green, blue and yellow, adding a fresh and bold injection to the collection. Elsewhere, asymmetric cuts and leather harnesses gave the collection a even more seductive edge.
With a recent expansion in stockists, including the likes of Bristol's Garment Quarter and a new Manchester flagship, alongside this light and inviting new pallet, Unconditional looks set to be a brand with an increasingly strong following, both in London and elsewhere.