The presentation from Primary’s Spring and Summer 2013 collection was styled in a “Jackie Onassis on a Mediterranean holiday.” When walking in, you could feel the inspiration in each and every look. In this collection Roderick Rojo said that he and Cleo Schroeder “played with prints more” and “found inspiration in Mediterranean tiles.” The Primary collection was made from beautiful Japanese silks, chambrays, leather and a jersey fabric (that they searched all over California for) for easy movement and flow. They create those essentials in womenswear but with a menswear twist and details that make them stand out from all others. Blazers had cutouts around the lapels and elbows and some of the pieces had subtle micro suede accents. Every look is very versatile and ageless.
fashion.
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Spring 2013